What belongs to Coca Cola. Coca-Cola in Russia
Brand name: Coca-Cola / Coca-Cola
Year the brand entered the market: 1886
Industry: soft drinks
Products: soft carbonated drinks
Owning company: Coca Cola
Company headquarters: USA
Drink "Coca-cola" (Coca Cola) was invented in Atlanta (Georgia, USA) on May 8, 1886. Its author is pharmacist John Stith Pemberton, a former officer in the American Confederate Army (there is a legend that it was invented by a farmer who sold his recipe to John Stith for $250, as John Stith allegedly said in one of his interviews. The name for the new drink was invented by an accountant Pemberton's Frank Robinson, who also had a knack for calligraphy and wrote the words "Coca-Cola" beautiful curly letters, which are still the logo of the drink.
The main ingredients of Coca-Cola were as follows: three parts of coca leaves (from the same leaves in 1859, Albert Niemann isolated a special component (the drug) and called it cocaine) to one part of the nuts of the tropical cola tree. The resulting drink was patented as a medicine “for any nervous disorder” and began to be sold through a vending machine at Jacob's, the largest city pharmacy in Atlanta. Pemberton also claimed that Coca-Cola healed impotence and that those addicted to morphine could switch to it (by the way, Pemberton himself was partial to morphine). It should be noted here that cocaine was not a prohibited substance at that time, and nothing was known about its harm to health (for example, in the story “The Sign of Four” by Arthur Conan Doyle, Sherlock Holmes used cocaine in moments of inactivity that were so painful for him). Therefore, cocaine was freely sold, and it was often added for pleasure and tone to drinks instead of alcohol - Coca Cola this was nothing new.
At first, an average of only 9 people bought the drink every day. Sales revenue during the first year was only $50. Interestingly, $70 was spent on the production of Coca-Cola, which means that the drink was unprofitable in the first year. But gradually the popularity of Coca-Cola increased, and so did the profits from its sales.
Some time later, a poor immigrant from Ireland, Asa Candler, appeared in Atlanta. He had only 1 dollar and 75 cents in his pocket, but he firmly believed that he would be lucky in his new place. Possessing extraordinary commercial talent, he soon actually earned a small capital and acquired a recipe "Coca-cola" from Pemberton's widow for 2,300 American dollars (at that time this was a lot of money). Together with his brother and two other partners, he founded The Coca-Cola Company in Georgia with an initial capital of $100,000. And if Pemberton was the father of the drink, then Asa Candler became the father of the company Coca Cola, registering it on January 31, 1893.
Trademark "Coca Cola", in use since 1886, was officially registered in the United States on January 31, 1893. In the same year, the first dividends on the Company's shares were paid ($20 per share). Since then, the Company has consistently paid dividends to its shareholders every year.
To develop a business, two things are needed - a good product and good advertising. Asa Kendler started the first ever "Coca-Cola" advertising campaign under the slogan: “Drink Coca-Cola! Wonderful and refreshing!” Company Coca Cola began its activities with the creation of a sales department. Aza attracted young, energetic “drummers,” as sales department employees were called in America. And since good advertising is not limited to a logo and slogan, even a very successful one, Aza Kendler also used forms of advertising that were new for that time. He started mailing out coupons for free meals. "Coca-Cola", as well as a variety of souvenirs with the image of the trademark "Coca Cola".
New non-alcoholic soft drink "Coca-Cola" became increasingly popular. Many of those who tried for the first time "Coca-Cola" in a store or restaurant, they also took it home. Soon, almost everyone considered it their duty to try the fashionable drink that everyone around them was drinking with such enthusiasm. Production of souvenirs advertising the trademark "Coca Cola", brought the company unprecedented success.
An easily recognizable trademark entered everyday life and began its triumphant march around the world. Logo "Coca Cola" readers found them on the covers of fashion magazines and on huge posters along the roads. Advertising "Coca-Cola"has always been distinguished by bright and noticeable images that every American liked. The drink was advertised by the most famous artists and athletes. The high quality of the drink and beautiful advertising brought "Coca-Cola" unprecedented success.
In 1894, the first syrup manufacturing plant outside of Atlanta was opened. This happened in Dallas, Texas. The next plants were in Chicago (Illinois) and Los Angeles (California). In 1895, Mr. Candler was pleased to announce in his annual report to shareholders that "henceforth "Coca-Cola" drink in every state throughout the United States." As demand for "Coca-Cola", the Company's headquarters also expanded. In 1898, a new three-story office building was built on Edgewood Avenue in Atlanta. Isa Kandler naively believed that it would be quite sufficient for the needs of the Company “for all time” - it turned out to be cramped within a decade.
In 1902 with a turnover of $120 thousand Coca-Cola has become the most famous drink in the United States.
English science fiction writer H.G. Wells's novel Tono-Bange is a satire on the creation, advertising and distribution of Coca-Cola (called Tono-Bange in the novel). But in the late 1890s, public opinion turned against cocaine, and in 1903, a devastating article appeared in the New York Tribune, claiming that Coca-Cola was to blame for the fact that blacks from the city slums who had drunk on it began to attack whites of people. After this, they began to add not fresh coca leaves to Coca-Cola, but already “squeezed” ones, from which all the cocaine was removed.
Since then, the popularity of the drink has grown exponentially. And just fifty years after its invention, Coca-Cola became something of a national symbol for Americans. Since 1894, Coca-Cola has been sold in bottles, and since 1955 in cans.
In 1915, designer Earl R. Dean of Terre Haute, Indiana, came up with a new 6.5 ounce bottle.
The shape of the bottle was inspired by the cocoa fruit (according to one version, Dean confused the words coca and cocoa, according to another, he could not find anything about coca or cola in the library). To make the bottle stand better on the conveyor, an extension was made at the bottom. Over all subsequent years, more than 6 billion of these bottles were produced.
In 1916, 153 lawsuits were filed against copycat brands such as Fig Cola, Candy Cola, Cold Cola, Cay-Ola, and Koca Nola.
In 1955, Coca-Cola began being sold in 10-, 12-, and 26-ounce bottles.
In 1982, the production of diet Coke began.
In 1988 "Coca Cola" entered the USSR market.
Later, under pressure from competitors producing drinks without caffeine and sugar, the Coca-Cola company began producing drinks: “Classic Coke”, “New Coke”, “Cherry Coke”, “Tab”, “Caffeine-Free New Coke”, "Caffeine-Free Diet Coke" and "Caffeine-Free Tab".
December 4, 2007 "Coca Cola" introduced a new glass bottle with a capacity of 0.33 liters, which is shorter by 13 mm and wider by 0.1 mm and weighs 210 grams, which is 20% less than the previous one. The changes will reduce glass use - in the UK, for example, by up to 3,500 tons annually - and carbon dioxide emissions by up to 2,400 tons per year.
Today's day
Today is a world empire Coca-Cola looks like this: 11 large bottler companies operating across several countries, and several dozen individual enterprises, non-consolidated bottlers. For example, Coca-Cola Enterprises Inc. operates in the USA (where it produces approximately 70% of the drinks consumed by Americans) and in a number of Western European countries. In 1996, the company purchased $1.6 billion in concentrates. Another major bottler is Coca-Cola Amatil Ltd. occupies similar positions in the countries of the Asia-Pacific region. The Coca-Cola Helenic Bottling Company operates in Eastern Europe.
Today the company Coca-Cola- these are more than 2,800 drinks that are produced and sold in more than 200 countries around the world. But three of them own 80% of total global sales - this is Coca Cola, Fanta and Sprite. About 70 varieties of Fanta are produced in the world with a wide variety of flavors (orange, lemon, tangerine, grapefruit, kiwi, melon, watermelon, and so on). Coca-Cola there are 8 types. Company Coca Cola tries to satisfy the tastes of all consumers - it also produces high-calorie drinks enriched with minerals - Aquarius, 100+. And also the company Coca Cola produces 12 types of natural juices called Minute Maid. Together with the company
Nestle produces iced tea - Nestea and iced coffee Nescafe. Summer 1999 Coca Cola acquired all rights to the Schweppes trademark, owned by Cadbury.
Today the trademark "Coca Cola" is the most famous trademark in the world, and the company Coca Cola- the most famous company on Earth. Trademark Coca-Cola Known by 98% of the entire world population. Coca-Cola is sold in almost 200 countries around the world. Every day, approximately 1 billion units of the Company's products are sold worldwide.
Brand name: Coca-Cola / Coca-Cola
Year the brand entered the market: 1886
Industry: soft drinks
Products: soft carbonated drinks
Owning company: Coca Cola
Company headquarters: USA
Drink "Coca-cola" (Coca Cola) was invented in Atlanta (Georgia, USA) on May 8, 1886. Its author is pharmacist John Stith Pemberton, a former officer in the American Confederate Army (there is a legend that it was invented by a farmer who sold his recipe to John Stith for $250, as John Stith allegedly said in one of his interviews. The name for the new drink was invented by an accountant Pemberton's Frank Robinson, who also had a knack for calligraphy and wrote the words "Coca-Cola" beautiful curly letters, which are still the logo of the drink.
The main ingredients of Coca-Cola were as follows: three parts of coca leaves (from the same leaves in 1859, Albert Niemann isolated a special component (the drug) and called it cocaine) to one part of the nuts of the tropical cola tree. The resulting drink was patented as a medicine “for any nervous disorder” and began to be sold through a vending machine at Jacob's, the largest city pharmacy in Atlanta. Pemberton also claimed that Coca-Cola healed impotence and that those addicted to morphine could switch to it (by the way, Pemberton himself was partial to morphine). It should be noted here that cocaine was not a prohibited substance at that time, and nothing was known about its harm to health (for example, in the story “The Sign of Four” by Arthur Conan Doyle, Sherlock Holmes used cocaine in moments of inactivity that were so painful for him). Therefore, cocaine was freely sold, and it was often added for pleasure and tone to drinks instead of alcohol - Coca Cola this was nothing new.
At first, an average of only 9 people bought the drink every day. Sales revenue during the first year was only $50. Interestingly, $70 was spent on the production of Coca-Cola, which means that the drink was unprofitable in the first year. But gradually the popularity of Coca-Cola increased, and so did the profits from its sales.
Some time later, a poor immigrant from Ireland, Asa Candler, appeared in Atlanta. He had only 1 dollar and 75 cents in his pocket, but he firmly believed that he would be lucky in his new place. Possessing extraordinary commercial talent, he soon actually earned a small capital and acquired a recipe "Coca-cola" from Pemberton's widow for 2,300 American dollars (at that time this was a lot of money). Together with his brother and two other partners, he founded The Coca-Cola Company in Georgia with an initial capital of $100,000. And if Pemberton was the father of the drink, then Asa Candler became the father of the company Coca Cola, registering it on January 31, 1893.
Trademark "Coca Cola", in use since 1886, was officially registered in the United States on January 31, 1893. In the same year, the first dividends on the Company's shares were paid ($20 per share). Since then, the Company has consistently paid dividends to its shareholders every year.
To develop a business, two things are needed - a good product and good advertising. Asa Kendler started the first ever "Coca-Cola" advertising campaign under the slogan: “Drink Coca-Cola! Wonderful and refreshing!” Company Coca Cola began its activities with the creation of a sales department. Aza attracted young, energetic “drummers,” as sales department employees were called in America. And since good advertising is not limited to a logo and slogan, even a very successful one, Aza Kendler also used forms of advertising that were new for that time. He started mailing out coupons for free meals. "Coca-Cola", as well as a variety of souvenirs with the image of the trademark "Coca Cola".
New non-alcoholic soft drink "Coca-Cola" became increasingly popular. Many of those who tried for the first time "Coca-Cola" in a store or restaurant, they also took it home. Soon, almost everyone considered it their duty to try the fashionable drink that everyone around them was drinking with such enthusiasm. Production of souvenirs advertising the trademark "Coca Cola", brought the company unprecedented success.
An easily recognizable trademark entered everyday life and began its triumphant march around the world. Logo "Coca Cola" readers found them on the covers of fashion magazines and on huge posters along the roads. Advertising "Coca-Cola"has always been distinguished by bright and noticeable images that every American liked. The drink was advertised by the most famous artists and athletes. The high quality of the drink and beautiful advertising brought "Coca-Cola" unprecedented success.
In 1894, the first syrup manufacturing plant outside of Atlanta was opened. This happened in Dallas, Texas. The next plants were in Chicago (Illinois) and Los Angeles (California). In 1895, Mr. Candler was pleased to announce in his annual report to shareholders that "henceforth "Coca-Cola" drink in every state throughout the United States." As demand for "Coca-Cola", the Company's headquarters also expanded. In 1898, a new three-story office building was built on Edgewood Avenue in Atlanta. Isa Kandler naively believed that it would be quite sufficient for the needs of the Company “for all time” - it turned out to be cramped within a decade.
In 1902 with a turnover of $120 thousand Coca-Cola has become the most famous drink in the United States.
English science fiction writer H.G. Wells's novel Tono-Bange is a satire on the creation, advertising and distribution of Coca-Cola (called Tono-Bange in the novel). But in the late 1890s, public opinion turned against cocaine, and in 1903, a devastating article appeared in the New York Tribune, claiming that Coca-Cola was to blame for the fact that blacks from the city slums who had drunk on it began to attack whites of people. After this, they began to add not fresh coca leaves to Coca-Cola, but already “squeezed” ones, from which all the cocaine was removed.
Since then, the popularity of the drink has grown exponentially. And just fifty years after its invention, Coca-Cola became something of a national symbol for Americans. Since 1894, Coca-Cola has been sold in bottles, and since 1955 in cans.
In 1915, designer Earl R. Dean of Terre Haute, Indiana, came up with a new 6.5 ounce bottle.
The shape of the bottle was inspired by the cocoa fruit (according to one version, Dean confused the words coca and cocoa, according to another, he could not find anything about coca or cola in the library). To make the bottle stand better on the conveyor, an extension was made at the bottom. Over all subsequent years, more than 6 billion of these bottles were produced.
In 1916, 153 lawsuits were filed against copycat brands such as Fig Cola, Candy Cola, Cold Cola, Cay-Ola, and Koca Nola.
In 1955, Coca-Cola began being sold in 10-, 12-, and 26-ounce bottles.
In 1982, the production of diet Coke began.
In 1988 "Coca Cola" entered the USSR market.
Later, under pressure from competitors producing drinks without caffeine and sugar, the Coca-Cola company began producing drinks: “Classic Coke”, “New Coke”, “Cherry Coke”, “Tab”, “Caffeine-Free New Coke”, "Caffeine-Free Diet Coke" and "Caffeine-Free Tab".
December 4, 2007 "Coca Cola" introduced a new glass bottle with a capacity of 0.33 liters, which is shorter by 13 mm and wider by 0.1 mm and weighs 210 grams, which is 20% less than the previous one. The changes will reduce glass use - in the UK, for example, by up to 3,500 tons annually - and carbon dioxide emissions by up to 2,400 tons per year.
Today's day
Today is a world empire Coca-Cola looks like this: 11 large bottler companies operating across several countries, and several dozen individual enterprises, non-consolidated bottlers. For example, Coca-Cola Enterprises Inc. operates in the USA (where it produces approximately 70% of the drinks consumed by Americans) and in a number of Western European countries. In 1996, the company purchased $1.6 billion in concentrates. Another major bottler is Coca-Cola Amatil Ltd. occupies similar positions in the countries of the Asia-Pacific region. The Coca-Cola Helenic Bottling Company operates in Eastern Europe.
Today the company Coca-Cola- these are more than 2,800 drinks that are produced and sold in more than 200 countries around the world. But three of them own 80% of total global sales - this is Coca Cola, Fanta and Sprite. About 70 varieties of Fanta are produced in the world with a wide variety of flavors (orange, lemon, tangerine, grapefruit, kiwi, melon, watermelon, and so on). Coca-Cola there are 8 types. Company Coca Cola tries to satisfy the tastes of all consumers - it also produces high-calorie drinks enriched with minerals - Aquarius, 100+. And also the company Coca Cola produces 12 types of natural juices called Minute Maid. Together with the company
Nestle produces iced tea - Nestea and iced coffee Nescafe. Summer 1999 Coca Cola acquired all rights to the Schweppes trademark, owned by Cadbury.
Today the trademark "Coca Cola" is the most famous trademark in the world, and the company Coca Cola- the most famous company on Earth. Trademark Coca-Cola Known by 98% of the entire world population. Coca-Cola is sold in almost 200 countries around the world. Every day, approximately 1 billion units of the Company's products are sold worldwide.
Coca-Cola Hellenic Bottling Company (Coca-Cola HBC) is the beverage production and distribution company of The Coca-Cola Company in Europe and part of the Coca-Cola System. Coca-Cola HBC operates in 28 countries and serves a population of 595 million people. Coca-Cola HBC in Russia is one of the largest investors among manufacturers of consumer goods.
Assets in Russia
The company owns 10 factories for the production of soft drinks and juices in Moscow and the Moscow region, St. Petersburg, Samara, Yekaterinburg, Rostov region, Novosibirsk, Krasnoyarsk and Vladivostok. Coca-Cola HBC Russia provides jobs for 9,600 people. The company purchases 90% of raw materials, excluding concentrate, for the production of drinks from local suppliers. In Russia, the company is registered in Nizhny Novgorod, the legal name is Coca-Cola HBC Eurasia LLC.
The interests of the company in Russia for 2011 are represented by the Russian representative office of The Coca-Cola Export Corporation (Coca-Cola Export Corporation LLC), whose office is located in Moscow.
The production of products with the permission and under the control of The Coca-Cola Company is carried out by Coca-Cola HBC Eurasia CJSC, a 100% subsidiary of the Greek Coca-Cola Hellenic Bottling Company S.A.
As of 2011, in Russia, Coca-Cola HBC Eurasia LLC owns 16 factories (in Moscow and the Moscow region, St. Petersburg, Orel, Nizhny Novgorod, Samara, Stavropol Territory, Volzhsky, Yekaterinburg, Novosibirsk, Krasnoyarsk, Vladivostok and Rostov region) . The company owns more than 80 distribution centers. The largest factories are located in Nizhny Novgorod and Orel. The Oryol branch of Coca-Cola HBC Eurasia CJSC supplies products to the entire southern part of the Central Federal District relative to Moscow.
In 2010, the Irish European Refreshments (a subsidiary of The Coca-Cola Company) received 100% control over the Russian juice manufacturer Nidan Juices (trademarks “Da!” and “My Family”).
Also, the Greek Coca-Cola HBC in Russia owns 50% of the shares of the juice manufacturer Multon and, since 2007, 100% of the shares of the soft drink manufacturer Aqua Vision.
In 2007, about 5 thousand people were employed at the factories and offices of The Coca-Cola Company in Russia.
Product range
The company produces and offers in Russia in 2017 a range of soft drinks under world-famous trademarks: Coca-Cola, Coca-Cola Zero, Sprite, Fanta, BonAqua drinking water, Powerade sports drink, Burn and Black Monster energy drinks, Schweppes tonic, drink "Fruktime", juice products under the brands "Dobry", Rich, "Moya Semya" and Pulpy.
As of 2013, the company produces and sells non-alcoholic soft drinks in Russia, both carbonated and non-carbonated:
- Coca-Cola,
- Coca-Cola Light,
- Sprite,
- Fanta,
- BonAqua drinking water,
- Nestea iced tea,
- sports drink Powerade,
- energy drink burn,
- Schweppes tonic,
- kvass “Mug and Barrel”, as well as
- Fruittime drink.
In April 2005, after the acquisition of the Multon company, the product range was replenished with Rich juices, nectars and purees, and Dobry juices, nectars and fruit drinks.
In 2012, production of a new juice drink, Pulpy, began.
In Russia, the company is a distributor of premium alcoholic beverages from Brown-Forman Corporation.
As of July 2013, a high level of production localization was achieved. More than 90% of raw materials and supplies in 2012 were purchased from Russian contractors.
History in Russia
* 2014: Withdrawal of advertising from 4 TV channels
In August 2014, it became known that Coca-Cola had withdrawn advertising from four Russian TV channels at once. According to a representative of the agency that purchases advertising on TV, this step was taken for economic reasons. At the same time, the publication’s sources do not exclude the possibility that this decision is related to sanctions from the European Union. The Kommersant newspaper writes about this.
From August 2014, advertising of Coca-Cola products will disappear from the channels REN TV, Channel Five, Domashny and Zvezda, a source told Kommersant in the media market. It is noted that the first three are associated with Rossiya Bank, which fell under American sanctions, and the fourth belongs to the Russian Ministry of Defense.
Anna Kozlovskaya, director of external relations at the Russian office of Coca-Cola, confirmed this information. According to her, the company decided to concentrate on the key federal and most effective channels for the company’s target audience.
At the end of July 2014, it became known that Coca-Cola's operating profit in the first half of 2014 fell by two percent to $5.5 billion. This indicator was also negatively impacted by the restructuring of the juice business in the Russian Federation, which resulted in a loss of $25 million.
The Coca-Cola plant in Moscow is the first well-known bottler in the Russian Federation and one of the largest on the European continent. Production facilities allow us to bottle hundreds of types of soft drinks.
Description
In the Soviet Union, Coca-Cola first began operations in 1980. The famous drink of this company became official at the Moscow Olympics. With the fall of the Iron Curtain during the perestroika years, a representative office of the company opened in the capital (1991).
The popularity of the product was so obvious that Coca-Cola decided to build a large center for bottling carbonated drinks in Moscow. The opening of the enterprise in 1994 opened a new milestone for the company thanks to a huge new sales market, covering not only the geographical territory of the Russian Federation, but also neighboring partner countries. Address of the Coca-Cola plant in Moscow: 119633, Novoorlovskaya street, 7.
Products
Now in Russia the Coca Cola Hellenic company produces and sells more than 400 types of drinks in various packaging. Product range:
- carbonated and non-carbonated drinks;
- kvass;
- juice products.
By the way, juice production was established not so long ago after the purchase of the My Family brand. The assortment policy in the juice products segment involves the production of natural and fortified juices: “Dobriy”, Rich, “Nursery-Sad” (for children from 3 months), Nico BioTime, “Moya Semya” and others.
Production
The production capacity of the Coca-Cola plant in Moscow is designed for bottling drinks. The concentrate, the formula of which is kept under seven seals, is not made in Russia (only 5 enterprises produce it in the world).
The technical process begins in the water treatment shop, where ordinary tap water passes through a multi-level filter system. Output quality is controlled by automatic machines.
In the blowing installation, small preform flasks under pressure reaching 40 atmospheres and at a temperature of 240 o C are transformed into finished plastic bottles of a given volume. Moreover, from the same preform they can blow out both two-liter and half-liter plastic containers.
The main action takes place in the sterile blending department. Here, prepared water, concentrate and syrup are mixed in specified proportions. 1 liter of concentrate is enough to produce more than 6 liters of finished drink. This is where carbon dioxide saturation occurs.
The “endless procession” of bottles then proceeds to the bottling, labeling and packaging lines. The containers with drinks are sent to a huge warehouse, from where products from the Coca-Cola plant in Moscow are distributed throughout all Russian regions.
At first glance, the production seems straightforward. Meanwhile, the most advanced (as far as possible) management, control, and information processing systems have been implemented at the enterprise. The production lines are kept perfectly clean. Every day, according to the schedule, the areas undergo sanitation.
Special sensors detect microdefects, sagging, burrs on bottles, and rejects are eliminated. The system also monitors the cleanliness of both the container itself and the drinks. An advanced video monitoring system has been installed in the workshops. Smart technology using IP cameras not only records what is happening, but also recognizes the faces of specific workers, determines by the movements of the personnel what operation they are carrying out and whether it is carried out correctly.
Social politics
Coca-Cola is a constant participant in social and environmental projects. Significant funds are allocated to charitable projects; competitions and entertainment and educational events are regularly organized.
Excursions to the Coca-Cola plant in Moscow are a fascinating pastime. Visitors (usually schoolchildren) can see with their own eyes the fascinating process of turning concentrates into their favorite drinks. Tasting them will be a pleasant addition.
Modernization
Coca Cola Hellenic closely monitors sanitary safety. The Moscow plant has added a hydro-optical disinfectant to its water treatment production system. The new line purifies the treated water from microbiological contamination by 99.99%. In addition, the equipment allowed the plant to significantly reduce the cost of resources and time for regenerating carbon filters. The hydro-optical disinfection principle has obvious advantages over alternative water treatment technologies in the food industry.
The new technology used at the Moscow Coca-Cola plant has distinctive features. The system is equipped with special high-intensity ultraviolet radiation sources. They are placed behind the thick outside of the water tank (reactor). Thanks to this convenient placement, the water near the glass walls heats up less, resulting in less scale formation, and the viewing windows become less dirty.
The electronic filling of the disinfection installation is removed from the water channel and mounted as a separate unit. This allows you to easily replace used UV radiation sources.
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